Marketing Plan
Go Mata has her own bank account. Every penny we receive is put into her account and used exclusively for Go Seva. In order to expand the Go Seva we will market ahimsa goshala by the most effective advertising possible, which is word of mouth based on positive experience. Although the Indian population in Western Canada is very large and diverse it is also tight knit and very interconnected. If the Goshala is well managed and visitors enjoy a spiritually uplifting experience, word will spread organically. We already have in place the ahimsagoshala.com website, facebook page and quarterly newsletter which all play a role in informing the public of our services.
Sales Plan
With a herd of 25 cows we plan to have 2-3 cows milking full time. These are Gir cows, producers of large quantities of first class A-2 milk. (more about A-2 milk later) The bulk of their milk will go to the calves, even then there will still be 50 litres / day of milk to process. A small amount will be used for fresh local consumption and making sweets for Lord Krishna, the balance will be made into yogurt, churned into butter and finally made into ghee. This ghee will be world class. Made from the milk of protected hump cows who feed on organic grasses and fresh spring water. It will not be sold commercially but will be made available to supporters who wish to use such special ghee for Agni Hotra and similar ceremonies.
"The whole universe depends on the support of the cow" Atharva Veda 10.10.34
Producing ghee for the worship of God, will complete the entire cycle of yajna as it is recommended in the Bhagavad Gita. Everyone involved, either directly or indirectly will benefit from the yajna. This will be a living example of Sanatana Dharma in Canada. Ghee is gold for the enlightened and Ahimsa Goshala ghee will be 22 karat, the best of the best.
